Alliance Sales & Marketing

Our Story

At Alliance Sales and Marketing, we are a leading broker partner for brands in the consumer packaged goods (CPG) industry. With our headquarters based in Charlotte, North Carolina, we have grown from a small startup in 2004 to a prominent player in the industry. Over the years, we have built long-term partnerships with our clients and retailers, fostering a culture of collaboration, innovation, and shared success.

Our History

Our journey began in 2004 when we opened our first office in Charlotte, North Carolina. We quickly established ourselves as a trusted partner for brands such as Stonyfield Yogurt, Nature's Path, and Nature's Valley. Our portfolio has always included a wide range of better-for-you brands, and we have a dedicated division, Alliance Natural, focused on supporting these clients.

Growth and Expansion

As we grew, we expanded our coverage to other regions, and in 2006, we changed our name from Alliance South to Alliance Sales and Marketing. We have continued to expand our reach, with offices strategically located across the country. Today, we serve over 425 retailers across the United States.

Our Values

At Alliance, we believe that our people are the cornerstone of our company. We are committed to fostering a culture where our employees make a difference. Our teams consist of knowledgeable, experienced professionals who are dedicated to providing exceptional service and support to our clients.

Our Services

As a broker partner, we offer a range of services that help our clients achieve their goals. Our growth services include sales data and insights, marketing, and e-commerce solutions. We also provide category management, promotional planning, pricing strategy, sales support, and access to advanced analytics from AISLE+.

Jumpstart Jam

To celebrate our 20th anniversary, we are hosting our first-ever Jumpstart Jam Pitch Slam. This competition will showcase emerging CPG brands and provide a platform for one lucky winner to be represented by Alliance Sales and Marketing for a one-year period, a prize worth over $250,000! Apply now to participate in this opportunity.