Logistical Marketing

Logistical Marketing Inc. is a data-driven marketing and research consultancy specializing in leveraging the power of Geographic Information Systems (GIS) to unlock valuable insights for businesses across diverse industries. We empower clients to achieve impactful marketing outcomes through comprehensive analysis, strategic planning, and targeted campaigns.

Who We Are

Our team of experienced professionals combines cutting-edge technological expertise with a deep understanding of marketing fundamentals. We pride ourselves on delivering tailored solutions that address each client's unique business needs. We are passionate about helping businesses:

• Gain deeper customer understanding: Identify customer demographics, preferences, and market trends.
• Optimize marketing campaigns: Ensure your marketing messages reach the right audience in the right format.
• Boost ROI: Develop and test marketing materials to maximize impact and effectiveness.

Our Approach

Our systematic approach to marketing analysis and campaign development sets us apart. We follow a proven five-step process to ensure success:

1. Database/List Cleanup & Conversion

• Eliminate inaccuracies and duplicates from your mailing lists through CASS/NCOA certification and Merge/Purge services.

2. Data Analysis

• Uncover meaningful patterns and trends in your customer data using sophisticated analytics and predictive modeling techniques.

3. Survey Marketing Materials

• Assess the effectiveness of your existing marketing materials and identify areas for improvement.

4. Develop Action Plan

• Receive a comprehensive report outlining data-driven recommendations and actionable steps to optimize your marketing strategy.

5. Campaign Deployment

• Translate insights into tangible actions by setting up targeted direct mail campaigns, email marketing initiatives, and other digital marketing efforts.

Our Services

Beyond our core process, we offer a range of additional services to meet diverse client needs:

• Custom Mapping: Create thematic maps tailored to your specific business needs.
• Statistical Analysis: Translate raw data into actionable insights through comprehensive data analysis.
• Safety Awareness Programs: Design and implement efficient safety campaigns for utility companies.
• Real Estate Development: Provide customized demographics to guide development decisions.

Our Expertise

We specialize in:

• Boise Maps and Reports
• Branding & Logos
• Building Permits
• Customer Maps
• Customer Profiling
• Data Mining
• Database Management/Marketing
• Demographics
• Direct Mail Design & Testing
• Direct Marketing
• Lifestyle Segmentation
• List Hygiene
• Mailing Lists
• Marketing & Psychographics
• Real Estate Maps
• Site Selection
• Surveys
• Target Marketing