Premier Sales Group

At Premier Sales Group, we pride ourselves on being pioneers in the sales and marketing of luxury condominiums, resort residential, and condominium conversion developments. Our story began in 2000, driven by a mission to bring innovative, creative, and fully integrated best-in-class sales and marketing programs to the Florida luxury multi-family residential space. With over 30 years of industry experience in the New York and Florida markets, our CEO, Carolyn Block-Ellert, has built a robust portfolio of clients comprising every facet of the condominium and resort-residential development space.

Our Services

Premier Sales Group offers a comprehensive range of services, tailored to meet the unique needs of each project. From initial market analysis and project profiling to innovative product offerings and creative marketing strategies, we work closely with our clients to ensure project objectives and sales goals are met in a timely and cost-effective manner. Our client services include:

• Project Planning: Collaborating with developers, architects, designers, legal counsel, advertising and public relations agencies to ensure project objectives are met.
• Marketing and Sales: Developing on-site performance-based sales teams, creating a culture of extraordinary sales teamwork, and leveraging a vast network of successful agents, industry professionals, and buyers to build brand recognition and reputation.
• Strategic Broker Outreach: Implementing strategic broker outreach and incentive programs to boost absorption and Realtor participation.

Our Expertise

With a legacy of affiliations among leading New York City brokerage firms, our CEO, Carolyn Block-Ellert, possesses over three decades of industry experience. Her extensive career in hospitality and commercial real estate has equipped her with the knowledge and expertise to navigate even the most complex projects. Mark Ellert, co-founder, joined Premier in 2019, bringing advisory, brokerage, and development services to the company and its clients.

Our Unique Approach

Premier Sales Group's success stems from a focus on niche positioning for-sale residential real estate assets. We distill research and profiling of competitive projects into innovative product offerings, creative marketing strategies, and high-performance sales execution. By understanding the unique needs of each project, we create bespoke solutions that set our clients' developments apart in a crowded market.

Our Network Advantage

With over $4 billion in luxury Florida residential sales under our belt, our network of successful agents, industry professionals, and buyers is unmatched. We leverage this network to build our clients' brand recognition, reputation, and success, providing the sales infrastructure to compete and win in today's competitive market.