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Our Philosophy
At Xperience Marketing, we believe that success is achieved through a deep understanding of our clients' needs and a commitment to delivering exceptional results. We take a personalized approach to building long-term relationships with our clients, taking the time to understand their goals and objectives. Our team of experienced professionals is dedicated to providing tailored solutions that drive growth and profitability for our clients.
Our Services
We offer a wide range of services designed to help our clients succeed in today's competitive market. Our services include:
- Sales and Marketing Strategies: Our team of experts works closely with our clients to develop customized sales and marketing strategies that meet their unique needs and goals.
- Supplier Development: We help our clients develop strong relationships with suppliers, identifying opportunities for growth and profitability.
- Contract Negotiation: Our experienced team negotiates contracts that meet our clients' needs, ensuring fairness and value for money.
- Account Management: We provide ongoing account management services to ensure that our clients' needs are met and that they are getting the best possible results from their suppliers.
- Logistics and Operations: Our team manages logistics and operations to ensure that our clients' products are delivered efficiently and effectively.
Our Team
Our team of experienced professionals is dedicated to providing exceptional service and results. With a combined total of over 100 years of experience in the Membership Warehouse and Supercenter Industries, we have a deep understanding of the market and the needs of our clients.
Meet Our Team
Our team includes:
- Vinny Lucido, President & CEO: With over 31 years of experience in the Membership Warehouse Industry, Vinny has worked with major retailers such as Costco Wholesale and Sam's Club.
- Tricia Cerchi-Boesch, CFO: With a strong background in finance and lending, Tricia oversees all administrative and financial functions at Xperience Marketing.
- Ryan Boston, Senior Vice President National Sales: With six years of Wholesale Club experience, Ryan has a proven track record of growth and success.
- Scott Martin, Vice President of Sales Midwest & East Coast: With over 19 years of experience working for Costco Wholesale, Scott brings a comprehensive understanding of Costco sales strategies.
- Billy Oxford, Vice President of Sales Northwest Arkansas: With over 25 years of experience in grocery sales, Billy has a deep understanding of the food industry and a passion for building relationships.
- Shelby McCormick, Director of Sales - Sam's Club: With over 10 years of sales, management, and marketing experience, Shelby brings a wealth of knowledge and a passion for building lasting relationships.
Our Partners
We are proud to partner with a select group of high-quality suppliers who share our commitment to excellence and customer satisfaction. Our suppliers include:
- Ruiz Food Products
- Schwan's
- King's Hawaiian
- Marie Callender's
- Land O' Lakes
- Dannon Yogurt

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