Marketing Matters

At Marketing Matters, we understand the importance of effective marketing in driving profitable growth and sustainability. With three decades of collective experience in market intelligence and planning, brand development, marketing and communications, and sales enablement, our team is uniquely equipped to help businesses achieve their goals. Our perspective is rooted in a deep understanding of each area's independence and interdependence, ensuring that our strategies and solutions are holistic and aligned to drive business results.

Our Approach

Our approach is built on a foundation of exceptional business acumen, strong intuition, and excellent marketing know-how. We take a results-oriented and outcome-focused mindset, combined with a creative yet pragmatic growth-driving approach. Our expertise is rooted in a deep understanding of the most effective and efficient marketing technology, tools, resources, and best practices, and how to integrate them with those that prove successful over time.

Our Services

At Marketing Matters, we offer a range of services designed to help businesses achieve their goals. Our services include:

• Market Intelligence & Planning: We help businesses uncover and leverage market insights to inform their thinking and development of the right strategy and plan for growth and sustainability.
• Branding and Brand Development: We help businesses develop or refresh their brand to achieve clarity, consistency, relevance, and differentiation, while identifying their real target audience.
• Marketing & Communications: We enable businesses to drive forward their strategic marketing plan with the processes, programs, tools, and resources aligned to drive forward the strategic marketing plan.
• Sales Enablement: We equip businesses to introduce products or services to the market while helping to 'wow', retain, and expand their relationships with customers, partners, and ecosystem.

Our Experience

At Marketing Matters, we take pride in our senior-level team's three decades or more of proven experience with consistent results. Our team members are seasoned and savvy marketers who have been in your shoes, and we understand the importance of sharing our knowledge and experience to deliver exceptional results. Our experience matters, and it proves invaluable in saving significant time, effort, and money for our clients.

Our Team

Led by Principal, Senior-level Marketer and Client Partner - Cindy Terzian, our team is comprised of individuals with a minimum of three decades of experience in marketing, branding, communications, and business development. With a consistent record of success spanning three decades, we bring a firsthand understanding of each area and their independence and interdependence. We know how the four areas must optimally perform on its own and collectively.

Why Choose Us

At Marketing Matters, we stand out from alternative providers by the breadth and depth of our knowledge, expertise, and experience. Our team is led by a Principal, Senior-level Marketer and Client Partner who works with each client daily. We pride ourselves on our ability to know what works from what doesn't work, and we use this experience to deliver exceptional results for our clients.