TwentySix2 Marketing

Who We Are

WaddyFletch is more than just a branding and marketing agency. We see ourselves as Business Growth Architects, dedicated to helping ambitious companies bridge the gap between their current reality and their aspirational future. Founded by industry veterans John Waddy and Keith Fletcher (Fletch), our agency emerged from the merger of two successful, independently run firms: TwentySix2 Marketing and FLETCH Creative. This unique blend of expertise - honed over decades of experience in digital marketing and branding - allows us to offer a truly comprehensive approach to business growth. We understand that every business is unique, and that's why we take a tailored approach to every client. We dig deep to understand your target market, your ideal customer, and your unique competitive advantages. We then leverage our strategic insights, compelling storytelling capabilities, and cutting-edge design and digital marketing expertise to craft a growth strategy that sets your business apart and drives tangible results.

Our Blueprint for Growth

At WaddyFletch, we believe that true business growth comes from a holistic understanding of your brand and its place in the market. That's why we follow a structured process that guides our clients towards sustainable success. Starting with a comprehensive 360-degree assessment of your current situation, we identify areas of strength and opportunity. Next, we delve into a deep understanding of your target market and your ideal customer profile (ICP), uncovering the motivations, needs, and aspirations that drive their decision-making.

We then work to pinpoint your unique selling proposition (USP) - what makes you stand out from the competition - and craft a compelling brand promise that resonates with your target audience. This forms the foundation for a strong brand identity that encompasses both visual and verbal elements, clearly communicating your brand's values, personality, and unique value proposition to the world. We build upon this foundation to develop a comprehensive road map encompassing all aspects of your business growth strategy. This includes everything from building a user-friendly website that attracts and engages your target audience to implementing targeted digital marketing campaigns that generate leads and drive sales.

We believe in data-driven decision making and constantly measure the return on investment (ROI) of every dollar spent on sales and marketing, ensuring that our strategies are constantly evolving and refining to achieve optimal results. Finally, we understand the crucial role of aligning sales, marketing, and customer experience in driving sustainable growth. Our "BizSynch" system provides the framework for consistent communication and collaboration across all departments, ensuring that everyone is speaking the same language and working towards shared goals.

What We Do

We offer a complete suite of services designed to elevate your brand, attract your ideal customers, and drive profitable growth.

Growth Strategy:

We begin with a thorough analysis of your current business performance and identify growth opportunities. We develop a tailored roadmap that outlines key strategies, tactics, and milestones to achieve your objectives.

Brand Identity:

We craft compelling brand stories that connect with your target audience on an emotional level, building trust and loyalty. We design visually stunning branding elements that reflect your brand's personality and values.

Web Development:

We create user-friendly, visually impactful websites that are optimized for search engines and designed to convert visitors into customers.

Digital Marketing:

We implement targeted digital marketing campaigns across various channels - including search engine optimization (SEO), paid advertising, social media, and email marketing - to generate leads, drive traffic, and increase sales.