Galapagos

Galapagos is a marketing consulting firm with a difference. For over 20 years, we have been dedicated to working exclusively with community banks, helping them navigate the unique challenges they face in a rapidly changing financial landscape. Our mission is to identify, plan, and implement growth strategies that create competitive advantage and position your organization for long-term, profitable growth.

Our Team

Things move pretty fast around here, and that's just how we like it. We're a passionate team, relentless in our determination to give you an edge. We understand that your success is our success, and we're committed to helping you grow. Our team is a dynamic mix of experts, each with their own unique skills and experiences. From research analysts to marketing strategists, we're all driven by a shared passion for community banking and a commitment to helping our clients thrive.

Our Approach

The traditional community banking model is facing unprecedented challenges. Technological advancements, evolving customer expectations, and increasing competition are just a few of the hurdles community banks must overcome to remain relevant. At Galapagos, we believe that evolution is the key to survival.

Our approach is based on four cornerstones: INSIGHT, STRATEGY, EXECUTION, and MEASUREMENT. We invest heavily in industry research, examining the needs and behaviors of the 650,000 customer households in our Community Financial Institution Peer Database. This insight forms the foundation of our strategy, ensuring that every decision is informed by a deep understanding of your customers and markets.

We help you identify and target opportunities, understand customer needs, differentiate and create competitive advantage, deliver sustainable revenue growth, and measure performance. Our services are tailored to the unique needs of community banks, providing distinctive and effective marketing solutions that drive growth and deliver results.

Insight Services

Insight is the basis of effective strategy. Without it, you won't know why your business matters to the customers and markets you wish to serve. Our insight services are designed to answer the questions that guide impactful strategy, such as: What share of wallet do I have? Who are my most valuable customers? Where are my best growth opportunities?

Most community FIs can't afford to staff a full-time research function, so we've assembled the tools, analysts, and expertise you need to probe those questions that have the biggest impact on your strategy and business success.

Strategy Services

Our strategy services are built on the insight we gain from our research. We help you understand your customers, your market, and your competition, and use this understanding to create a competitive advantage. Our strategies are tailored to your unique needs and objectives, providing a clear path to growth and success.

Execution Services

Implementation is where the rubber meets the road. Our execution services are designed to ensure that your strategy is not just a plan on paper, but a living, breathing reality that drives growth and delivers results. From marketing campaigns to product launches, we help you bring your strategy to life.

Measurement Services

Measuring performance is critical to ensuring that your strategy is working. Our measurement services provide the data and insights you need to understand what's working, what's not, and where adjustments are needed. We help you track your progress, measure your success, and course-correct as needed.

Recent Work

We're proud of the work we do, and we're committed to delivering results for our clients. Visit our Recent Work page to see some of the projects we've completed and the impact they've had.