Wax Marketing

Our Mission

Wax Marketing is a communications and content powerhouse dedicated to empowering healthcare technology companies to thrive in today's digitally driven landscape. We believe that strategic, high-quality content is the cornerstone of a successful brand narrative and we're passionate about helping our clients cut through the noise and connect with their target audiences in meaningful ways.

Our Expertise

For over two decades, our founder Bonnie Harris has been a leading voice in the field of marketing communications, specializing in crafting compelling content and dynamic strategies for healthcare software solutions and major medical device companies. Bonnie's deep understanding of the healthcare industry, coupled with her keen business acumen, allows us to develop tailored solutions that drive results.

Content Strategy that Delivers

We go beyond simply creating content; we develop comprehensive content strategies that address your unique business objectives. From lead generation and brand awareness campaigns to thought leadership initiatives and patient education materials, we tailor every strategy to resonate with your specific audience and achieve measurable results. This involves a thorough understanding of your target market, their needs, and the channels they frequent.

Our process begins with a meticulous audience analysis, carefully defining their demographics, psychographics, behaviors, and pain points. With a clear understanding of your audience, we then craft compelling content themes that address their top concerns, build trust, and establish your brand as a thought leader in your field. We delve into the intricacies of different content formats, selecting the ones that best align with your goals and resonate with your audience. We also consider the optimal frequency and voice to ensure your message is delivered consistently and effectively.

Meticulous Content Development

We believe that quality content is the heart of a successful marketing strategy. Our experienced team of writers and editors work diligently to create impactful content that is not only informative but also engaging and persuasive. We are committed to delivering:

• Accuracy and Reliability: We conduct thorough research to ensure the accuracy and trustworthiness of all our content.

• Clear and Concise Language: We utilize clear, concise language that is easy to understand and digest, regardless of the reader's technical expertise.
• Storytelling Expertise: We weave compelling narratives into our content, making it more memorable and relatable to your audience.

A Holistic Approach

Our commitment to delivering exceptional results extends beyond content creation. We also provide strategic guidance on channel selection, ensuring your content reaches the right audience at the right time. We expertly leverage a variety of channels, including:

• Website Content: We create engaging and informative website content that drives user engagement and supports your SEO efforts.

• Blog Posts: We develop insightful blog posts that establish your brand as a thought leader and attract organic traffic to your website.
• Email Marketing: We craft compelling email campaigns that nurture leads and drive conversions.

• Social Media: We create shareable and engaging social media content that expands your reach and builds brand awareness.

• Thought Leadership Pieces:

We collaborate with you to develop white papers, case studies, and other thought leadership materials that showcase your expertise and build credibility.

From Strategy to Success

At Wax Marketing, we believe in building long-term partnerships with our clients. We invest the time and effort to understand your unique needs and goals, crafting customized strategies that deliver tangible results.