Synchronicity

Synchronicity is a dynamic and seasoned boutique licensing agency representing a diverse portfolio of iconic and beloved intellectual properties. Established in 1996 by industry veteran Cynthia Harbeck, Synchronicity has become known for its ability to identify and nurture valuable intellectual assets and drive meaningful licensing partnerships.

Our Vision

Our mission is to empower our clients to maximize the potential of their intellectual property through strategic licensing partnerships and innovative marketing strategies. We believe in fostering meaningful relationships with our partners and creating unique, engaging experiences for consumers worldwide.

Our Expertise

With over 36 years of experience in licensing, our team of experts offers comprehensive services across all stages of the licensing process. We assist clients in:

**Strategic Development & Marketing

• Developing and refining brand licensing strategies.
• Crafting compelling pitch kits to attract potential licensees.
• Identifying and engaging appropriate partners across diverse categories.

Negotiation & Agreement Management

• Facilitating successful negotiations and securing favorable terms for our clients.
• Drafting and finalizing licensing agreements.
• Managing the creation and implementation of brand guidelines and style guides.

Licensor Management & Royalties

• Ensuring compliance with licensing agreements.
• Tracking and collecting royalties on behalf of our clients.
• Providing ongoing reporting and data analysis.

Global Representation & Expansion

• Establishing and cultivating relationships with leading licensing agents worldwide.
• Facilitating international expansion for our clients' intellectual properties.

Our Clients

Synchronicity represents an eclectic mix of renowned brands, imaginative inventors, and talented artists, including:

• Tootsie Roll Candy Brands: Tootsie Roll, Tootsie Pop, Sugar Daddy, Sugar Babies, Junior Mints, Dots, Blow Pop, Dubble Bubble, Razzles, Cry Baby
• Jay@Play's Hangry Petz, Happy Nappers and FlipaZoo
• Mr. Puppy
• Museum Of Bad Art (MOBA) and Sign of the Apocalypse
• SupaPop and Super-Pulp Universes by Sean Danconia

Our Approach

At Synchronicity, we treat every client and property with the highest level of attention and care. We believe in fostering strong partnerships built on trust, transparency, and open communication. Our personalized approach ensures that our clients achieve their unique licensing goals and maximize the value of their intellectual property.