Bailey Lauerman

Who We Are

Bailey Lauerman is an employee-owned, full-service advertising agency with a passion for making the complex simple. For over 50 years, we have been dedicated to providing customized solutions for our clients. Our unique approach is guided by our values of respect, professionalism, and innovation. We believe in building genuine relationships and delivering results efficiently.

Our Services

Our agency offers a wide range of services, including research, strategic planning, branding, creative, design, production, media, social, and public relations. We take a collaborative approach to ensure that our clients receive tailored solutions that meet their specific needs. Our goal is to understand our clients' goals and objectives, and then develop a strategy that helps them achieve their desired outcomes.

Understanding The Everything In-Between

The Everything In-Between refers to the 92% of Americans who live outside of the top 10 largest cities. This group is often overlooked by marketers, but we recognize the importance of connecting with this audience. We understand their values, interests, and attitudes, and we develop strategies that resonate with this demographic. Our research platform, BL INTEL, provides us with insights on opportunities, issues, preferences, and social conversations across any category, audience segment, and part of the country.

Core Values of The Everything In-Between

Our work is guided by three core values of The Everything In-Between:

• Faith: The EIB has a strong sense of faith, not only in religion but also in people and community and in companies to do the right thing.
• Purpose: The EIB places a greater emphasis on the fundamental aspects and values of life, prioritizing family time and developing a meaningful career over achieving social success and wealth.
• Pride of Place: EIB members are comfortable with who they are and where they live, taking pride in their cultural heritage and the pioneering spirit that remains at the heart of America.

Our Influencer Network

Our influencer network is comprised of real people with real followers who understand the values and lifestyle of The Everything In-Between. We work with influencers who share our values and are passionate about promoting authenticity and relevance.

Leadership

Our leadership team is composed of experienced professionals who share our passion for making the complex simple. Our leadership team includes:

• Greg Andersen, Chief Executive Officer
• Carter Weitz, Chairman/Chief Creative Officer
• Lauren Schuster, Head of Business Development
• Spencer Peery, Head of Finance
• Gwen Ivey, Head of Account Leadership
• Sean Faden, Head of Creative Operations
• Megan Storm, Head of Media
• Aaron Jarosh, Planning Director
• Emily Mazurek, Head of Social & PR

Partnership

We are a proud member of AMIN Worldwide, an alliance of over 50 independent marketing agencies. This partnership allows us to expand our reach and gain powerful global and local insights, emerging trends, and extensive industry expertise.