Data Decisions Group

Data Decisions Group (DDG) is a data-driven marketing solutions company that equips businesses with the insights and strategies they need to achieve impactful marketing outcomes. Founded through the merger of three respected data and analytics firms, we combine over 30 years of expertise to deliver comprehensive market research, data analytics, and predictive modeling solutions.

What We Do

Our team of experienced professionals provide a comprehensive suite of services designed to enhance your marketing effectiveness and maximize your return on investment (ROI). We leverage advanced data analytics, machine learning algorithms, and market research methodologies to deliver actionable insights and successful marketing strategies.

Market Research

• Customized primary research to gather crucial customer and market data.
• Analysis of existing data to identify trends and patterns.
• Competitive benchmarking and market analysis.

Data Analytics

• Development of predictive models for customer acquisition, retention, and brand awareness.
• Measurement and analysis of marketing campaign performance.
• Data-driven decision-making to optimize marketing strategies.

Data-Driven Solutions

• Customer segmentation and targeting.
• Product development and innovation analysis.
• Revenue optimization strategies.
• Portfolio analysis and competitive positioning.

Our Philosophy

At DDG, we believe in the power of data-driven marketing to deliver tangible results. We leverage the voice of the consumer, gleaned through thorough market research, to create personalized and impactful marketing campaigns. Our focus is to optimize your marketing budget, ensuring you get the most out of your investment.

Experience and Expertise

With over 3,000 analyzed data sets and 30+ years of industry experience, our team has the knowledge and expertise to tackle even the most complex marketing challenges.

Client-Focused Approach

We prioritize understanding your business goals and challenges to develop tailored solutions that meet your unique needs. Our collaborative approach ensures open communication and transparency throughout the entire process.