The Studios

Our Story

At CultureSpan, we shed light on and create opportunities which allow our clients' voices to be heard by the ever-growing Spanish language market. Our firm's familiarity with this demographic is due to our unique and talented staff. Our team of 15 professionals includes first, second, and third-generation Spanish speakers who also mirror the very target market we help YOUR company reach.

Who We Are

CultureSpan operates out of El Paso, Texas - one of the largest border cities in the world and the largest in the U.S. The hop, skip, and a jump proximity to Ciudad Juarez and its approximately 1.5 million Mexican citizens immerses us in each others' customs, values, and traditions. This means we're geographically located in the best area possible to mold a culturally relevant message while simultaneously developing communication efforts for a general target market.

Our team of advertising and marketing professionals possess decades-worth of experience, armed with a foundation of results-oriented research. We're passionate about cultivating partnerships that drive results, and we pride ourselves on our ability to navigate complex cultural nuances with ease.

What We Do

At CultureSpan, we specialize in transcreation, which is the process of transferring the key characteristics, emotions, and values of a message from one language to another. Our transcreation process is a rigorous, multi-step approach that ensures our clients' messages are both culturally and linguistically adapted to effectively resonate with their target audience.

Our Process

Understand: Understand the brand's objectives.

IDENTIFY: Understand the brand's consumer and take key factors into consideration.

EXPLORE: Thoroughly explore and understand the brand's original message.

CREATE: Create a new message (culturally adapt) for the target audience.

Test: Are we meeting the brand's objectives?

Launch: Bring the message to life!

Evaluate: Review and analyze metrics and conversion funnels to make improvements.

Our Work

We're proud of our diverse portfolio of work, showcasing our expertise in transcreation and cultural marketing. From student recruitment efforts to community outreach programs, we've had the privilege of working with a wide range of clients, each with their unique goals and objectives. Whether it's developing a new brand awareness campaign or augmenting existing marketing strategies, we're dedicated to helping our clients succeed.

Meet Our Team

We're a team of passionate and dedicated professionals who share a common goal: to help our clients thrive in the multicultural marketplace. From our experienced leadership team to our talented group of creatives, we're proud to be an award-winning agency with a deep understanding of the cultural nuances that drive results.

Get in Touch

Reach out to us to learn more about how CultureSpan can help your organization succeed in the multicultural marketplace. With our expertise in transcreation and cultural marketing, we're confident that we can help you achieve your goals and increase your brand's visibility and impact in the Hispanic market.