Decision Analyst is a premier research agency that has been providing innovative marketing solutions for over two decades. Our company's history dates back to 1997 when our founder, Jerry W. Thomas, had a vision to revolutionize the way businesses approached consumer research and marketing strategies. With a strong foundation in statistics and consumer behavior, our team has grown to become one of the top-ranked research agencies in the United States, recognized by Corporate Buyers as the #1 Research Agency in the country.
Our team is comprised of experienced researchers, analysts, and innovators who share a passion for understanding human behavior and creating tailored solutions for our clients. With a wide range of industry exposure, including Automotive, Banking, Finance, and Insurance, Business-to-Business, Consumer Packaged Goods (FMCG), Governmental Agencies, Home Improvement & Trade, Pharma, Medical, Health, and Wellness, Restaurants, Retailing, Social Responsibility/Social Causes, and Technology Sector, we possess extensive industry knowledge and experience.
Services
At Decision Analyst, we offer a comprehensive suite of services designed to help businesses transform their marketing strategies and drive growth. Our services include:
Marketing Research
- Concept Testing: Uncover the potential success of new product/service ideas through our expert concept testing services.
- Advertising Research: Measure the effectiveness of your advertising campaigns and optimize your marketing strategies.
- Market Segmentation: Identify and target specific demographics and psychographics to maximize your market reach.
- Customer Experience Optimization: Enhance your customer experience and loyalty with our expert research and feedback mechanisms.
- Product Testing: Validate the quality and performance of your products through our sensory testing services.
Analytical Consulting
- Analytics and Modeling: Leverage our advanced analytics and modeling techniques to identify trends, opportunities, and potential risks in your market.
Advertising and Promotions
- Promotion Testing: Measure the effectiveness of your promotional campaigns and optimize their impact on your target audience.
- Product Packaging: Conduct research and testing to ensure your packaging meets consumer expectations and preferences.
Employee Research
- Employee Satisfaction Research: Asses employee satisfaction and engagement to identify areas for improvement and enhance company culture.
- Employee Retention: Develop strategies to increase employee retention and reduce turnover rates.
Quality Assurance
- Data Security: Ensure the secure handling and storage of sensitive client data.
- Quantitative Research: Conduct rigorous quantitative research to provide actionable insights and drive business decisions.
Community Involvement
- Philanthropy and Sponsorship: We believe in giving back to the community and regularly participate in charitable events and sponsorships.
News and Insights
Stay up-to-date with the latest news, trends, and insights from our experts on our blog, where we share industry insights, best practices, and the latest research findings.
Poor Experience with American Consumer Opinion
Scams and Deception
Several reviewers have reported negative experiences with American Consumer Opinion, with allegations of scams and deception. One reviewer claimed that the company deactivated their account without reason, preventing them from receiving payment. Another reviewer suspected that the company may be intentionally delaying payments, hoping that users would give up and not pursue their earnings.
Poor Business Model and Lack of Transparency
Reviewers have expressed frustration with the company's business model and lack of transparency. One reviewer mentioned that it took 22 weeks to receive payment, despite being told it would take 8-12 weeks. Another reviewer was concerned about the company's data collection practices, including receiving unsolicited surveys in the mail with unclear sponsorship.
Lack of Communication and Unresponsive Customer Service
Reviewers have also reported poor communication and unresponsive customer service from American Consumer Opinion. One reviewer mentioned that they were unable to get clear answers about the sponsorship of a survey, with the company refusing to disclose the information.
