Creative Media Alliance

Creative Media Alliance (CMA) is an independent customer-experience (CX) marketing agency based in Seattle, WA. Since our founding in 2001, we have been dedicated to building beloved brands by creating authentic customer experiences through rich media storytelling. Our team is composed of strategists, visionaries, innovators, and technologists who collaborate to form a creative media alliance with our clients.

Our Approach

At CMA, our approach is deeply rooted in research and strategy. We believe that a successful campaign starts with understanding our clients' goals, their target audience, and the market landscape. Our integrated approach emphasizes cross-team collaboration across disciplines, backgrounds, and specialties to create compelling campaigns that excel in customer service and business success.

Our process is divided into six key steps: Research, Strategy, Create, Amplify, Evaluate, and Iterate.

• Research: We gather and analyze data using various methodologies to gain insights into our clients' goals, target audiences, and market landscapes. This research informs and drives the creative strategies we develop on behalf of our clients.
• Strategy: Based on our deep research and past campaign performance insights, we develop robust strategies that guide the creative process. Our creative strategies are tailored to our clients' unique needs and goals, providing clear, realistic, measurable, and specific objectives.
• Create: We specialize in creating compelling campaigns using brand storytelling and creative content marketing. Our services include content strategy, design, copywriting, video and film production, motion graphics and animation, and more. We connect brands to customers by telling engaging and compelling stories that foster audience affinity.
• Amplify: We leverage unique brand qualities to realize business benefits by helping brands locate their core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told. We amplify rich media stories through a multi-channel framework to create timely and meaningful connections with the audience.
• Evaluate: We believe in transparent methods of campaign performance evaluation. Our Peak digital reporting dashboard technology allows clients to see campaign performance in real time, both independently and through our account performance reviews.
• Iterate: We provide clients with post-campaign analysis and recommendations to iterate for future campaigns. We understand that repeating the same strategies campaign after campaign will never allow brands to grow.

Our Services

At CMA, we offer a wide range of services designed to help our clients build beloved brands and excel in customer service and business success. Our services include:

• Research and Strategy
• Content Strategy
• Design and Copywriting
• Video and Film Production
• Motion Graphics and Animation
• Paid Media Campaigns
• Earned/Organic Media Campaigns
• Traditional Media Campaigns
• Sponsorships and Events

Our Culture

At CMA, we promote a culture of innovation, teamwork, and design excellence. We believe that our agency is a reflection of the community we live and work in, and we strive to build a team that reflects this diversity. We are committed to promoting change and awareness in our community and beyond.

Our Partners

At CMA, we are proud to be part of the Affinita Global Agency Network, a global network of independent marketing agencies hand-picked for their energy, expertise, and effectiveness. With European roots and international reach, we are proud to extend the Affinita network reach to the US west coast.