Inspired Creativity Meets Strategic Insights
Duft Watterson is a national boutique agency headquartered in Boise, Idaho, with additional teams in Portland and Seattle. We pride ourselves on being "180 degrees from Madison Avenue, " offering our clients a fresh, innovative, and authentic approach to marketing and advertising. Our team is composed of artists, writers, technologists, strategists, and raconteurs who are dedicated to moving at the speed of modern consumers, providing them with intelligence, inspiration, and agility.
Our Services
At Duft Watterson, we offer a wide range of services that cater to the unique needs of our clients. Our marketing and advertising solutions are designed to break through the morass of "sameness" and help our clients win customers both in the present and in the long term.
*Brand Strategy*
Our brand strategy services include in-depth market analysis, brand research, archetyping, and strategic planning. We align your company's core values with brand market opportunities, ensuring that your brand resonates with your target audience and stands out from the competition.
*Digital Experiences*
We specialize in the design and development of full-stack websites, unique digital experiences, and motion graphics. Our CRM/email campaigns are tailored to your brand's voice and are designed to engage your audience and drive conversions.
*Brand Design*
Our brand design services include strategic and creative development of unique and market opportunistic brand design, essence, and voice. We work closely with you to develop a brand identity that accurately reflects your company's values and appeals to your target audience.
*Advertising*
Our advertising services include fully integrated and measurable, and conceptually provocative, advertising campaigns that drive growth and brand affinity. We help you reach your target audience through traditional and digital mediums, creating omnichannel messaging that resonates with consumers.
*Media Planning & Execution*
Our media strategy, planning, and execution services cover traditional and digital mediums. We create omnichannel messaging that effectively reaches your target audience and maximizes your advertising budget.
*Video & Photography*
Our video and photography services are fully integrated into our advertising campaigns. We create advertising campaign concepts that incorporate both video and photography to effectively communicate your brand's message and engage your target audience.
Our Team
Our team is made up of talented and experienced professionals who are dedicated to providing our clients with the highest level of service. Our team members include CEO Ward, COO Jill, Creative Director Talia, Operations Manager Dan, Associate Creative Director Hanna, Director of Client Services Clint, Media Buyer Randi, Senior Graphic Designer Jeff, Motion Designer Rich, Senior Copywriter Cody, Director of Digital Spenser, Senior Manager, Media Strategy Mckenzie, Senior Account Manager Lili, Digital Specialist Chloe, Art Director Hunter, Account Manager Jonah, Copywriter Brooklyn, Account Manager Kaeleigh, Graphic Designer Luis, Media AP Coordinator Michael, Videographer, Photographer Jack, Growth Strategist Matt, Brand and Market Researcher (SLC) Hilburn.
Our Clients
We have worked with a wide range of clients, from food trucks to Fortune 500 companies, and everything in between. Our brand building experience covers youth marketing, insurance, apparel, B2B, outdoor recreation, financial institutions, and much more. We have helped brands like Montana Department of Transportation, McMillen, Idaho Nonprofit Center & Idaho Gives, The University of Idaho, Bigfoot, St. Luke's Health Plan, Visit Boise, Sockeye Brewing, Evoca TV, Washington Trust Bank, Combat Flip Flops, HiRoad Insurance, Idaho Transportation Department, Geisinger, Second Harvest of Silicon Valley, and many more.
Overall Experience
Readers will encounter two outstanding reviews, both of which highlight the exceptional work and dedication of the Duft Watterson team.
Collaboration and Expertise
Both reviews emphasize the importance of collaboration between the clients and the Duft Watterson team. They mention that the DW team is incredibly easy to work with, taking the time to brainstorm and turn ideas into reality. The reviews praise the team's ability to listen to feedback and make valuable suggestions.
Results-Oriented Approach
The reviews also highlight the positive outcomes of the collaborations. One client notes that the projects they worked on with DW yielded some of the best results in their career. Another client mentions that the Duft Watterson team helped them create a path forward, allowing them to better focus their efforts.
Website Development
One review highlights the team's expertise in website development, mentioning that they provided valuable feedback on improving the client's website. The final product was an easy-to-use and navigate site that effectively communicated the client's message.
