Business Details
Your Chicago B2B Marketing Partner
We are a Chicago-based integrated marketing agency with over 35 years of experience transforming B2B brands through data-driven strategies. Our approach combines creative excellence with measurable performance, helping businesses navigate complex buyer journeys and achieve market leadership. We specialize in full-funnel marketing programs that address awareness, consideration, and conversion stages across multiple channels. Our team of industry experts brings big-agency expertise with boutique-level agility, focusing on high-consideration industries like manufacturing, technology, and healthcare.Rooted in direct response marketing, we maintain a relentless focus on ROI while creating emotionally resonant brand stories. Our proven track record includes successful campaigns for major clients like HEIDENHAIN and Automate, demonstrating our ability to deliver consistent, scalable results. We pride ourselves on becoming true extensions of our clients' teams, investing time to deeply understand their business objectives and market dynamics. Our culture of innovation and accountability ensures we stay ahead of industry trends while maintaining the highest standards of service excellence.
Services
Brand Strategy
Creative Services
Media Planning
Website Development
Email Marketing
Demand Generation
MarTech Solutions
Social Media
Content SEO
Highlights and features
- 35+ years of B2B marketing expertise with proven ROI
- Full-funnel integrated marketing programs for complex sales cycles
- Chicago-based team with big-agency talent and boutique agility
- Data-driven approach rooted in direct response marketing
- Growth mindset combining startup innovation with established expertise
What people say
Self-sufficient staff
Deep business understanding
True team extension
Proven expertise
Measurable results
Services
Brand Strategy
We create comprehensive brand strategies through research and insights to establish clear brand architecture, positioning, and identity. Our approach combines data analysis with creative thinking to develop differentiated brand platforms that resonate with target audiences. We help businesses clarify their market position and develop compelling brand narratives that drive long-term growth.
Creative Services
Our creative team develops strategic marketing solutions grounded in human connection. We produce video content, visual assets, and brand materials that resonate emotionally while driving business results. Our services include concept development, production, and execution of creative campaigns that break through market clutter and create lasting brand impressions.
Demand Generation
We build multi-phased integrated programs that move prospects through the buyer journey from awareness to conversion. Our approach combines content marketing, digital advertising, and marketing automation to create demand pipelines that deliver qualified leads. We focus on measurable outcomes and continuous optimization to maximize marketing ROI.
Website Development
We create custom websites optimized for business growth and user experience. Our services include website audits, UX design, and CMS development tailored to B2B needs. We focus on creating digital platforms that effectively communicate brand value while supporting lead generation and customer engagement goals.
MarTech Solutions
We help businesses leverage marketing technology to improve efficiency and effectiveness. Our expertise includes integration of CRM systems, marketing automation platforms, and analytics tools. We provide strategic guidance on technology selection, implementation, and optimization to create cohesive marketing ecosystems that drive better results.
People
Scott LoSasso
CEO
Scott leads the strategic direction of LoSasso Integrated Marketing, leveraging decades of marketing experience to drive client success. He focuses on maintaining the agency's creative excellence while ensuring business growth and operational efficiency.
Mark Hollingsworth
COO
Mark oversees day-to-day operations and client relationships, ensuring seamless delivery of marketing solutions. With extensive industry experience, he focuses on maintaining operational excellence while fostering long-term client partnerships.
David Fabbri
Chief Strategy Officer
David leads strategic planning and campaign development, bringing deep expertise in B2B marketing. He focuses on creating data-driven strategies that deliver measurable results while maintaining creative excellence.
Questions
What industries do you specialize in?
We focus on complex B2B industries including manufacturing, technology & automation, healthcare, financial services, and outdoor recreation.
How do you measure marketing success?
We use data-driven metrics aligned with business objectives, including lead quality, conversion rates, ROI analysis, and brand awareness tracking.
What makes your agency different?
Our unique combination of 35+ years B2B experience, full-funnel approach, and Chicago-based team with boutique agility creates exceptional client partnerships.
Do you work with national/international clients?
Yes, while based in Chicago, we serve clients across North America and have experience managing campaigns in multiple international markets.
What services do you offer?
We provide integrated marketing services including brand strategy, creative development, digital marketing, demand generation, and MarTech solutions.
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