Substance 151

Substance151 is a strategic brand communications firm that helps organizations on the brink of evolution. With expertise that spans every step of the branding process - from strategy to design and across all aspects of marketing communications - we are a trusted partner for brands ready to advance, grow, and make a meaningful impact. Our work evolves your brand, engaging audiences, driving action, and propelling your business forward.

Our Expertise

At Substance151, our capabilities are designed to address the evolving needs of brands across various industries. We specialize in:

• *Brand Strategy and Insights:** We provide comprehensive research, analysis, and insights, followed by the development of brand and audience research, buyer and customer personas, brand and communications audits, brand architecture, brand platforms, brand/culture alignment, brand launch, brand experience design, and creative strategy.

• *Brand Identity and Visual Design Systems:* We create compelling and consistent brand visuals, from brand books and guidelines to print and environmental design, and internal communications.

• *Brand Activation and Management:* Our team manages and refines brand strategies, ensuring they remain relevant in changing market conditions and circumstances.

• *Marketing:* We deliver marketing strategy and planning, integrated marketing campaigns, sustainability/CSR marketing, content marketing, and PR, marketing operations consulting, and ongoing marketing support.

• *Customer and Employee Experience (CX/EX):* Our capabilities include CX/EX research and insights, brand, CX, and EX alignment, CX/EX strategy and design, CX/EX journey and empathy mapping, CX/EX implementation plans, CX/EX execution, and CX/EX training and education.

• *Web and Digital:* We offer digital strategy, information architecture and UX design, website design, development, social, and digital marketing, serving professional services, A/E/C technology, and nonprofits and associations.

Our Approach

We employ a strategic, analytical, creative, and sustained approach that drives successful brand evolution. This four-tiered approach comprises analytical thinking, strategic thinking, creative thinking, and sustained thinking. Our method delivers foundations, visions, brands, and results for every client we serve.

Our Impact

Substance151 is a Benefit LLC and Certified: MDOT MBE/DBE, Baltimore City MBE/WBE. We are proud of the positive impact we make on our clients' organizations and the communities we serve. We continuously work towards creating a better future, driven by our commitment to excellence and responsibility.

The Firm You Want on Your Team

Our clients' success stories and testimonials speak volumes. We are the strategy and design firm you want on your team. At Substance151, we go above and beyond to deliver the best results, on time and within budget. Contact us today to learn more about partnering with us on your branding and marketing journey.