Susan Getgood

At GetGood Strategic Marketing, we believe that building brands and driving revenue is all about connecting with the consumers who love your products and services. We take a customer-centric approach to marketing, focusing on engaging storytelling, authentic influencer endorsement, and strategies that tap into the passion customers have for products and services that address their needs.

Our Services

We offer a range of services designed to help organizations build their brands and drive revenue. Our expertise includes:

Marketing Strategy Development and Execution: We can help you develop a comprehensive marketing strategy or execute a specific marketing program. Our services include content marketing, influencer marketing, thought leadership programs, digital and native advertising, branded content, social media, direct/email marketing, collateral development, event marketing, customer insights, FTC compliance, and performance analytics.

Influencer Marketing: We can help you develop an influencer marketing strategy aligned with your marketing goals, design campaign and programs, identify and recruit influencers, and deliver results analysis. We also advise on best practices for integrating influencer marketing and advocacy programs into your overall content marketing and digital strategy.

Content Ecosystems: In today's digital landscape, it's critical to identify and satisfy your proprietary audience. We can help you develop and execute a strategy to build and keep your audiences engaged in your content ecosystem with subscriptions for premium offerings, podcasts, branded content, events, newsletters, social engagement, and community development.

Social Media & Community Management: Whether you need a comprehensive community development strategy, short-term social media management assistance, or a dedicated community manager, we've got you covered.

Performance Audits: Already engaging with influencers or creating branded content, but unsure if your programs are performing as well as they could? Our performance audits can surface opportunities to improve your strategy and/or tactical execution. We analyze past programs and provide recommendations on how to better achieve your key performance indicators (KPIs).

Workshops: In addition to strategic counsel, program execution, and performance audits, we offer full-day hands-on workshops that can get your team pointed in the right marketing direction. These sessions might evolve into longer-term engagements, or your team may have what they need to run with it on their own.