MBM Marketing

At Innovation Smart Branding, we believe that every organization has the potential to unlock its true potential. For years, we've been working with companies of all sizes to help them discover their authentic brand and achieve the results they've always wanted.

Our Philosophy

At the heart of our approach is the understanding that every organization has inherent strengths that set it apart from the competition. These strengths are the foundation of a company's authentic brand, and we believe that by embracing and highlighting these strengths, companies can stay true to themselves and deliver on their promises.

Our approach is different from traditional branding agencies, which often focus on what customers want and what competitors provide. Instead, we focus on what makes your company unique and how you can leverage those strengths to build a lasting brand.

The MBM SMART Branding Process

Our SMART Branding process is innovative and intuitive because it focuses internally. We start by having conversations with everyone in an organization, from leadership to frontline employees. These conversations uncover strengths that leadership might not be aware of, as well as gaps where the company is out of alignment with its authentic brand. We report our insights to leadership in clear and simple language, providing concrete, strategic recommendations to close the gaps and amplify the strengths.

We believe that every company has the potential to thrive, and our goal is to help them achieve that success. We stay with our clients to ensure that they have the resources they need to implement our recommendations and track their progress to ROI metrics. We celebrate our successes and learn from our challenges.

Why SMART Branding?

We've found that companies that are committed to their authentic brand are more likely to achieve their goals and build a loyal customer base. Our approach is designed to help companies:

• Sustain their brand consistently
• Measure the impact of their efforts
• Authentic and true to their brand promise
• Reaffirm their commitment to their brand
• True to their word and deliver on their promises

Case Study: Private College

Our work with a private college is a great example of how our approach can help companies achieve their goals. The client was unsure about their brand relevance and internal factions were blaming each other for falling enrollment. We uncovered that the primary audience was on board with the brand, and that there was an easy fix that repaired internal communications. The outcome was a recommitment to the brand and increased morale.

The Critical Gap

We've also discovered a critical gap in many organizations. This gap is the difference between what the C-Suite believes is critical to the success of the organization, and what the employees know is critical. We believe that it's the employees who know what's holding the company back, but need someone to ask the right questions. Our job is to uncover these gaps and provide strategic recommendations to act on what we find.

Rebranding Myth

We believe that rebranding is often a myth. Successful companies have put in the time, effort, and money to achieve their current market position. When a company stagnates, rebranding with a new logo or website doesn't solve it. Instead, it's repeating work that's already been done. Our approach creates the opportunity to hear from everyone in an organization, learns where the strengths and gaps are, and offers concrete, strategic recommendations in clear and simple language.