Eckert Marketing & Comm

Genius Marketing is a results-driven marketing consulting and coaching firm dedicated to helping businesses like yours turn marketing ideas into actionable tactics that drive sales. Led by Stephen Eckert, also known as "The Marketing Coach, " we provide a comprehensive suite of marketing services tailored to meet your unique needs and goals.

Marketing Strategy Coaching: Unlock Your Marketing Potential

At Genius Marketing, we believe that marketing ideas are just the beginning. We offer marketing strategy coaching to help you transform your ideas into tangible, results-driven marketing tactics. Our efficient, systematic, and timeline-driven process ensures that your marketing efforts translate into increased sales, improved brand awareness, and stronger customer engagement.

The O3 Three-Step Marketing Process: Organize, Optimize, Operationalize

Our O3 marketing process is designed to help you organize, optimize, and operationalize your marketing efforts.

1. Organize: We begin by auditing and evaluating your current marketing efforts, both in-house and through external vendors. We then develop a clear report outlining your current marketing status and your goals, followed by a planning process based on your sales and financial objectives.

2. Optimize: Next, we help you get the most out of your marketing tactics, be it online, traditional, PR, or direct marketing. Our team of experts will work with you to develop a cohesive brand message, improve marketing results, and manage your marketing efforts or provide ongoing support and reporting.

3. Operationalize: We help you build accountability and reporting into your marketing efforts, ensuring that marketing becomes a functioning department within your organization. Our team can manage your marketing implementation and ongoing management or share the responsibilities with you.

Marketing Consulting and Coaching: Expert Strategy and Guidance

Our marketing consulting and coaching services are designed to help you create a marketing strategy that delivers results. We work closely with you to develop a customized marketing plan, providing expert guidance and support every step of the way.

Fractional CMO/Virtual VP of Marketing: Expert Marketing Leadership

Our fractional CMO and virtual VP of marketing services give you access to executive-level marketing expertise without the cost of a full-time employee. We provide strategic marketing leadership, helping you organize and implement your marketing efforts to increase awareness, support sales, and build your brand.

Genius! Marketing: How to Brand, Target, and Market Like a Genius

Our book, "Genius! Marketing: How to Brand, Target, and Market Like a Genius, " offers a step-by-step system to help you develop a marketing system for your company. Learn how to create marketing that drives sales, understand the sales process, develop your organizational brand, determine budgets, plan a content and tactic calendar, and more.

Take the first step towards strategic, systematic, and well-executed marketing by partnering with Genius Marketing. Contact us today to learn how we can help you organize, optimize, and operationalize your marketing efforts.