Proof Strategies

Who We Are

At Proof Strategies, our unwavering focus is on people. We delve deep into understanding how people think, who they trust, what drives their decisions, and how to forge genuine connections with them. This people-centric approach is the driving force behind our commitment to "Ask Better Questions, " a philosophy that guides us in developing insightful strategies and cultivating authentic relationships with our clients' audiences, ultimately leading to long-lasting success.

Our Legacy of Excellence

For three decades, Proof Strategies has been a leading independent public relations and marketing agency, proudly maintaining our independence and commitment to our clients. We've earned over 300 awards for our work, a testament to our dedication to innovative solutions and measurable results. Our reach extends across 100+ international markets, serving clients in two key North American countries. A team of passionate individuals, comprised of over 175 Proofers, delivers exceptional service and strategic counsel, driven by a set of core values that define our culture.

Values that Define Us

Our core values are more than just words; they are the guiding principles that shape our actions, interactions, and relationships. We actively live by these values every day, ensuring they permeate every aspect of our work and our company culture.

Beyond these values, we are deeply committed to Corporate Social Responsibility and Equity, Diversity, and Inclusion. These commitments are not merely lip service; they are integral to our belief system and drive our efforts to create a more equitable and sustainable world.

Excellence in Every Endeavor

Excellence for us transcends superficial recognition. It's a commitment to delivering tangible and measurable results for our clients, providing exceptional service, and fostering a culture of growth and learning. We strive to be the best in everything we do, from our daily interactions to our broader social impact initiatives.

Empathy: At the Heart of Our Connections

Empathy is the cornerstone of our approach to understanding and connecting with our clients, their audiences, and each other. We believe in actively listening, asking thoughtful questions, and striving to truly comprehend perspectives, even those that challenge us. This deep understanding allows us to build meaningful relationships and craft strategies that resonate with our clients' target audiences.

Unwavering Curiosity

"Ask Better Questions" is more than just a tagline; it's deeply ingrained in our DNA. It fuels our constant desire to learn, grow, and discover new possibilities. We are perpetually seeking answers, challenging conventional wisdom, and exploring innovative approaches that add value to our clients' businesses.

Innovation: Shaping the Future

We embrace innovation as a driving force in everything we do. We encourage out-of-the-box thinking, exploration of novel ideas, and a willingness to test, adapt, and refine our strategies. We are driven by a passion to push boundaries and create impactful solutions that shape the future of our clients' brands.

Inclusivity: Fostering a Sense of Belonging

Equity, Diversity, and Inclusion (EDI) are not just words for us; they are fundamental values that we actively integrate into our company culture. We are committed to creating a workplace where every individual feels a sense of belonging, purpose, safety, and respect, regardless of their background or identity.

Integrity: Leading with Ethics

Integrity is at the core of everything we do at Proof Strategies. We believe in conducting our business with honesty, transparency, and ethical conduct. From our day-to-day interactions to our broader Corporate Social Responsibility initiatives, our commitment to strong moral principles remains unwavering.

Acknowledgement of Land

We acknowledge that our offices and places of work are situated on the traditional and ancestral lands of many Indigenous groups across Turtle Island, including First Nations, Inuit, and the Metis. We recognize and respect their enduring connection to this land and are committed to taking meaningful action to support reconciliation.