Youth Marketing Connection

At YMC - Youth Marketing Connection, we are passionate about empowering brands to connect with the next generation. With over 20 years of experience, we've mastered the art of amplifying and propelling today's most relevant and exciting brands. Our expert team of professionals has a deep understanding of the complexities of the youth market, and we've developed a unique approach to reaching and engaging with this audience.

Our Mission

At YMC, we believe that building strong relationships between youth and brands is essential for long-term success. That's why we're committed to creating immersive brand experiences that resonate with this critical demographic. We strive to deliver real experiences that drive lasting impact, building loyalty and fostering genuine connections between brands and the youth.

Our Services

At YMC, we offer a comprehensive range of services designed to help brands connect with the youth market. Our services include:

Ambassadors: Partnering with influential students and young professionals who can generate awareness, sample products, build a customer base, recruit talent, and drive acquisition and sales.

Creators & Influencers: Partnering with a diverse network of nano-influencers, micro-influencers, and macro-influencers in various niches, such as beauty, skincare, fitness, tech, fashion, travel, food, and gaming.

Mobile Tours & Pop-Ups: Developing and managing mobile pop-up and experiential campaigns, including creative concepts, strategy, and campaign design.

Campus: Building campaigns that allow students to authentically experience a brand on campus, focusing on key lifestyle areas.

Retail Store Support: Building and executing strategies around driving buzz and sales to new store openings, flagships, or struggling retail properties.

Social Media: Building strategic, brand-specific social media campaigns around custom content and influencers.

Spring Break: Building campaigns for 20+ years, and our expertise, access, and creativity.

Why Choose YMC?

Our team of experts has a deep understanding of the youth market, and we've developed a unique approach to reaching and engaging with this audience. We:

• Have over 20 years of experience working with youth demographics
• Have a network of 250,000 students and 50,000 young adult influencers
• Have relationships with over 1,000 colleges and universities in the US, Canada, and the UK
• Have exclusive strategic partnerships with the largest student- and young adult-focused communities and partners around

Meet Our Leadership Team

• Paul Himmelfarb: President at University of Delaware. Paul has been getting it done since a very young age, and that doesn't appear to be changing anytime soon.
• Ben Varquez: Managing Director at The George Washington University. Ben is a marketing grad from GW and a serial brainstormer and entrepreneur at heart.
• Joanna DiGloria: Marketing Director at Boston University. Joanna is a PR grad from BU and has expertise in project planning and talent for problem-solving.

Join Our Team

At YMC, we believe in the power of education and the importance of creating empowering experiences for young people. If you share our passion for connecting youth and brands, we'd love to hear from you! Contact us to learn more about our team and how you can join our mission.