Griffin

Griffin & Co. is a strategic marketing firm located in Arlington, Virginia, with a team that has been helping businesses in various industries improve their overall marketing efforts since 2015. Our goal is to help brands differentiate themselves from the competition, gain market share, and establish a consistent message across all channels that resonates with their target audience.

The Importance of Strategic Marketing

Marketing is not just advertising. It is a process that involves multiple variables working together to succeed. It's not just about advertising, search engine marketing, monthly emails, or a Facebook post; it's about the combination of those tactics that sync to form a cohesive message targeted to the right audience at the right time. Not just any message, but a message that accurately reflects your brand while at the same time, engages your audience.

Areas of Focus

At Griffin & Co., we understand the importance of understanding your audience, competitors, message, and opportunities. We help present your brand to relevant customers actively searching for a solution to their problem that your business can offer, instead of a mass marketing approach.

Our Expertise

In addition to creating a plan, Griffin & Co. offers all inbound marketing services, including website design and development, paid media, and search engine marketing (SEM) search engine optimization (SEO) content creation (blogging, email marketing), social media strategy, and more. Our team is comprised of experts in specific areas, such as marketing strategy, content marketing, marketing message analysis, email marketing, social media marketing, search engine optimization (SEO), and search engine marketing (SEM).

How We Do It

We start by creating a plan. What obstacles does your business or industry face? What are your goals? What have you tried before? Identifying strengths, weaknesses, opportunities, and threats is crucial to a successful strategy. Only after understanding your business does Griffin & Co. create a plan to achieve your goals.

Marketing Services

At Griffin & Co., we offer a range of marketing services, including:

• Content Creation (Blogging, Website Pages): Our approach to writing content is to proactively address questions and concerns your past, current, and prospective customers have. With the right keywords and format, content also helps your search ranking.
• Social Media Strategy: We'll help you find the right channels to use and provide direction.
• Search Engine Optimization (SEO): We can help optimize your website to help with higher organic search engine rankings, letting your customers find you.
• Search Engine Marketing (SEM): Whether your budget is large or small, we can help manage your Google Ads campaigns.

Why Choose Us?

At Griffin & Co., we understand the importance of outsourcing your marketing. Outsourcing can not only save on costs but also expose companies to a larger talent pool with expertise in particular areas. We seamlessly integrate with your company to understand all aspects of your brand, how to best represent you, and how to get your message to the right people.

Contact Us

We are excited to work with you and help you achieve your marketing goals. Please feel free to contact us to learn more about our services and how we can help your business.